Halloween costumes are costumes worn on or around Halloween, a festival which falls on October 31. The Halloween costume has a fairly short history. Wearing costumes has long been associated with other holidays around the time of Halloween, even Christmas. Among the earliest references to wearing costumes at Halloween is in 1895, where "guisers" are recorded in Scotland, but there is almost no mention of a costume in England, Ireland, or the United States until 1900. Early costumes emphasized the pagan and gothic nature of the holiday, but by the 1930s costumes based on characters in mass media such as film, literature, and radio were popular. Halloween was originally promoted as a children's holiday, and as a means of reining in the licentious and destructive behavior of teenagers. Early Halloween costumes were aimed at children in particular, but after the mid-20th century, as Halloween increasingly came to be celebrated by adults, the Halloween costume was worn by adults as much as children.